Make sure you have a good & reliable SD card and a proper power supply. Archives can be uncompressed with 7-Zip on Windows, Keka on OS X and 7z on Linux (apt-get install p7zip-full). RAW images can be written with Etcher (all OS).
Insert SD card into a slot and power the board. (First) boot (with DHCP) takes up to 35 seconds with a class 10 SD Card and cheapest board.
Login as root on HDMI / serial console or via SSH and use password 1234. You will be prompted to change this password at first login. Next you will be asked to create a normal user account that is sudo enabled (beware of default QWERTY keyboard settings at this stage).